There’s Strong Social Media Strategy, and Then There’s #ArmyStrong

When launching a social media strategy, often you look to the PR giants and well-known brands for guidance. Recently, we took notice of the social media accounts of the U.S. Army and how much success they’ve been having.

And hey, who knows strategy better than our Army troops.

First, their success is rather admirable because the entire strategy is run by only five people. These efforts are lead by Major Juanita Chang, a former active soldier.

Second, the Army has a detailed 50-page manual on what can and cannot be posted. If that isn’t a plan of attack, we don’t know what is. Not to mention, their posts are pretty funny (kudos).

Last, they know their audience, and because of this, they have a huge following.

To our troops, we salute you — not just for your social media, but for everything you do!