No Time to Watch, but We’ll Be Cheering for You #TeamUSA

Who doesn’t love the Olympics: The torches, the breathtaking collection of flags, the incredible skill of the athletes + the excitement of competition. But while the athletes are working hard on the fields, we’ll be hustling away in our East Village office per usual.

So how will we keep up with Team USA? You guessed it, social media.

Normally, we’d be skeptical about following sporting events via social media because the information is often disorganized and confusing. Plus, how do you know what your group of friends or fellow fans are thinking if you aren’t sitting right next to them at that downtown dive bar, yelling at the screen together?

Well — this year, the Olympics is being called “the first social media Olympics” and the “socialympics” (1) — so we’re resting assured that the Olympics has got it covered when it comes to real time coverage over social media.

Its official Facebook page was just launched on June 18 and already has 2.8 million likes. Articles, information, and images of the preparation in London are posted around the clock, so that you feel like you’re right in the midst of the action at the games.

The official Twitter page has been around for a couple years and has an awesome + immersive aesthetic. But — as the Facebook + Twitter accounts post much of the same content, you really only need to visit one social site or the other to get your Olympic details.

So what if you could know exactly what your friends thought of that play, that shot, or that run? If you could just ask them and find out in real time during the games…information like that could really add some excitement to your Twitter account ;)


1.http://www.ctv.ca/CTVNews/SciTech/20120620/London-Games-social-media-Olympics-120620/#ixzz1yLgHxsJw

Film above: “The Official London 2012 Olympics Film, ‘Sport at Heart’ “