Tweet, Tweet, Tweet for the Home Team

Following the inception of “Linsanity” earlier this year, the world began to realize how sports fanatics have impacted the landscape of social media. Twitter and Facebook have been catalysts in connecting fans worldwide.

And sports teams are finally paying attention to this social media revolution.

Today, teams like the Chicago Cubs have gone social media heavy (and admittedly, we love it). The team even held a Social Media night, which included swag (that’s right—free goodies) such as social media t-shirts, “Social Media Series” baseball cards, and a panel discussion with some of the team’s most important PR people. This year, one lucky winner may even get to throw out the glorious opening pitch at a game.

Even players are beginning to use social media in new and amazing ways. We give you: Larry Fitzgerald.

Fitzgerald of the Arizona Cardinals agreed to donate 10 cents for every new Twitter follower he received during Breast Cancer Awareness Month, on top of the $1,000 he had already pledged to donate per catch. Sum total? This wide receiver ended up donating a total of $19,000 for catches and $15,000 for Twitter.

If that isn’t the right kind of “insanity,” we don’t know what is.